Professional Hair Care

Natural & Sustainable

Proud to Be Vegan!

Nature is our greatest inspiration, with all its beauty and healing power. To protect our fauna and flora, we never test our products on animals and we do not use any ingredients of animal origin in our formulas.

We proudly develop products rich in plant extracts, butters, and oils, sustainably sourced from our native biomes. Our formulas are clean, with fewer synthetics and a stronger plant-based foundation. Your health truly matters to us.

We are committed to keeping your hair free from harsh chemicals and outdated procedures.

We create with environmental responsibility.

Natural, Organic and Sustainable

United by the same purpose, our story begins in the heart of Minas Gerais, at the Federal University of São João Del Rei.

We are entrepreneurs who have always carried a deep desire to renew and innovate in the world of hair cosmetics — with responsibility and respect for biodiversity.

We believe in healthy beauty, guided by balance and well-being, rooted in quality and committed to all forms of life.

We believe in free beauty: free from standards, free from animal cruelty, free from parabens, free from mineral oil, free from toxins, free from all harmful chemicals.

We respect our biomes and the culture of the Brazilian people.

Exclusive for Professionals

We honour our commitment to offering our products exclusively to beauty professionals, hair therapists, estheticians, trichologists, and hairstylists.

Our product lines have been carefully developed to help each professional showcase their talent and enhance the natural beauty of their clients using the finest ingredients nature has to offer.

We offer exclusive formulas tailored to each hair type and its specific needs.

Discover the full Toctus collection

From curls to sleek straight hair, from restorative and scalp-balancing treatments to repairing and deeply hydrating care, all the way to perfect finishing.

We deliver intense protection for the entire hair system with clean, green-based formulas.

Our portfolio includes ten complete lines in multiple formats: shampoos, masks, conditioners, leave-ins, and finishers.

Social & Conscious

A better world is built with awareness, respect, and social and environmental responsibility.

We believe in and invest in actions for the present, supporting small producers, fostering regional development, and cultivating sustainability.